Leba Ethnic Media

The Chinese media market in Australia presents a unique opportunity for multicultural marketing , offering a mature and dynamically growing landscape. With over 877,000 Chinese-speaking individuals in Australia, an extensive media infrastructure has developed to cater to this demographic. The market is rich with over 80 publications, including national daily newspapers and various dailies in Melbourne and Sydney. Additionally, there are key radio stations in Sydney and Melbourne and full-time stations in Canberra, Perth, and Brisbane. This media variety ensures that those who prefer consuming content in Chinese can do so without engaging with mainstream English media. Exploring Leba Ethnic Media's Expertise Leba Ethnic Media stands at the forefront of Chinese media multicultural advertising and marketing in Australia. They bring vast experience in planning and executing Chinese media campaigns, adeptly navigating new challenges daily. Here's why Leba Ethnic Media is a leade...

 At Leba Ethnic Media, we specialise in multicultural advertising , offering unparalleled access to Australia's diverse communities. As the nation's leading provider of culturally varied media, we empower our clients through strategic partnerships with over 200 ethnic print titles, countless digital platforms, and over 100 radio stations. Our commitment to multicultural advertising ensures our clients can connect with 68 vibrant communities nationwide, maximising their media investment and driving remarkable success.